Lady Gaga may be notorious for her over-the-top fashion sense and statements, but she’s also indirectly responsible (along with Cyndi Lauper) for helping the MAC AIDS Fund become the second-largest corporate donor and the fourth-largest private donor worldwide to HIV and AIDS causes — behind the Gates and Ford foundations and Abbott Labs.
Oct 05, 2017 MAC Rossy de Palma Lipstick $17.50 Available in three bold shades Rossy’s lipsticks are stunning! The two shades that caught my eye are Self Esteem and Frenesi which are too bold reds! MAC Rossy de Palma Veluxe Pearlfusion Eyeshadow Palette $32. MAC Lipsticks in Frenesi and Self Esteem ($17.50 each) Here’s the funny thing about this collection: the juxtaposition of the trendy brights and some seriously classic workhorse pieces like the $17.50 red matte lipsticks (Frenesi is a little like Ruby Woo, and Self Esteem reminds me of MAC Red). MAC Self Esteem Dupes Here are our dupes for MAC Self Esteem, which is a slightly cool-toned, medium-dark red with a matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz. Click here to shop the #Self-esteem Matte Liquid Lipstick. Ni'Abri Beauty provides cruelty-free makeup to enhance your natural beauty for everyday wear. Here are our dupes for MAC Viva Glam Sia, which is a neutral-toned, medium-dark red with a matte finish. It is a limited edition lipstick that retails for $20.00 and contains 0.1 oz. Viva Glam Sia MAC.
Since February 2010, Gaga and Lauper have been the spokesmodels for the Viva Glam line of lipsticks produced by MAC Cosmetics. By the end of 2010, these pop divas from different eras will have helped The MAC Fund raise $28 million.
So how did a cosmetics company that focuses just as much as the other guys on profits and revenues join the upper echelon of global HIV and AIDS donors? How to download lightroom 5 for mac. It hasn’t been easy.
In 1991, MAC founders Frank Toskan and Frank Angelo (aka the Franks), having watched so many of their friends in the community succumb to HIV and AIDS, decided to create Viva Glam lipstick to accelerate the amount of funds the company could donate to help combat the disease. They wanted to dedicate 100% percent of the selling price to AIDS and HIV causes, with MAC underwriting production and sales costs. This is a wildly generous (or if you’re on the business side, risky) model, but it turned out to work from a CSR perspective, creating a direct link between MAC employees, customers, and the nonprofit agencies that benefited from the Fund’s support.
Mac cleaner x. Customers gained the invaluable sense that they were making the world a little bit better through their purchases of a good product they’d use anyway. Makeup artists, similarly, saw an opportunity to make a direct and palpable difference in their communities while also increasing their skills within a company that they perceived to be aligned with their own personal values. The campaign reflected MAC’s culture as a “high-touch” organization in which customers relied heavily on the expertise of the artists to choose and apply products — and the customers cared that MAC employees believed in and shared their company’s values.
The Franks formally created the MAC AIDS Fund in 1994, kicking things off with an ad campaign featuring Ru Paul, who was the original and, in many ways, quintessential Viva Glam spokesmodel. Then, as now, ads for Viva Glam were the only ads MAC placed. Otherwise it is a word-of-mouth brand. By the end of this year, MAC will have donated more than $180 million to the Fund from Viva Glam sales in the more than 70 countries in which the brand does business. That’s a lot of lipstick.
The core questions for us have always been: How can we leverage the company’s assets to fuel the Fund’s fight against HIV and AIDS, and how can we leverage the Fund’s good work to contribute to MAC’s commercial success? In the four years since I joined the Fund, I’ve relied on these measures of how well we’re doing on both those fronts.
Impact. I had been part of the HIV prevention and service community before joining MAC, so I was keenly aware that the sexy, joyous nature of the Viva Glam visuals added a celebratory and fun aspect to the prevention movement that had been sorely lacking. To the extent we had failed in HIV prevention, it was (and is) because we had made safe sex too much like going to the principal’s office. MAC replaced finger wagging with foot tapping — and it worked. The public is more likely to listen to a rock star like Mary J. Blige than the Surgeon General. We’ve taken the brand’s renegade style and made that the hallmark of our giving as well. We make bigger grants with a higher risk quotient — and thus higher potential. We bring local public partners in early (since the business of health care is ultimately the business of government). And we actively seek other private donors to increase the impact of HIV-related projects and allow our dollars to go further.
Relevance. When I arrived at MAC in 2006, 75% of Viva Glam sales occurred in the U.S. We now project that only 62% of our global proceeds from Viva Glam will come from the U.S. This shift has profound relevance implications for the Fund and the brand. How much should we give locally in each country and toward what aspects of the AIDS epidemic? How much should we give from developed countries’ sales to those less-developed markets that have lower sales but show greater effects from the illness? https://freesigma.mystrikingly.com/blog/betting-on-0. HIV is a behavior-based disease. In developed nations, in which we garner well over 95% of sales, AIDS is an illness often associated with marginalized and often heavily stigmatized groups — men who have sex with men, injection drug users, sex workers, and immigrants. So we need to be thoughtful about how to position our work in ways that will create awareness as well as medical advances. For instance, what do our customers in South Korea, Italy, Iceland, or Brazil think about HIV and AIDS? Are they sympathetic to the needs of people in Africa, India, and Haiti?
Translation. What do we stand for? And how do we let the people we care about (employees, customers, and stakeholders) know what the Fund is doing? Partly through volunteering: For instance, our makeup artists give lessons in applying makeup to the clients of AIDS and HIV organizations that the Fund supports. By the end of this year, we will have completed more than 70 such large-group sessions worldwide donating services valued at more than $1.3 million. A makeup application might seem like a small gesture for someone living with HIV. But the disease has profound effects on one’s self esteem; it still sadly involves enormous stigma and shame. These sessions pamper clients and advise them on how to look better. Plus they get free makeup.
The Fund and its grantees have also benefited enormously from the high-voltage star power and plain-spoken conviction of our spokesmodels. They have all been generous with their time, and honest about the struggles they have had in their own lives — which has given them great credibility and media traction in their messages about helping those with HIV and AIDS and practicing safer sex.
What has made the Fund and the brand a commercial success is in many ways our noncommercial approach to sales and charitable giving. Profits are not antithetical to good work; in fact, they can make good work possible.
Nancy Mahon is a senior vice president of MAC Cosmetics and the global executive director of the MAC AIDS Fund.
“Breathe in. Breathe out. Okay take two more deep breaths, you can do this.”
Were these words running through my head before I was bungee jumping? Paragliding? Attempting to cook?
This was my 14-year old self trying to make eye-contact with herself in the mirror. It was such a struggle to look at my own reflection that I spent years together avoiding it like the plague. I had mastered the art of combing my hair without even looking in the mirror *insert ultra-short hair all through my teens*.
Selfies (yeah they have been around for a while!) with friends would invariably involve holding my breath in, taking my glasses off, leaving my hair open and always attempting to give side-poses.
It was almost as if I wanted to hide the person I was; quashing all markers of that girl.
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I tried to feel better about myself by getting good grades, playing competitive sports and surrounding myself with my friends.
But low self-esteem is like a shadow, it will follow you around because it is an intrinsic part of you, feeding off your worst fears and your self-loathing.
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I had convinced myself that I can only wear dark colours and was desperately waiting for college when my parents would allow me to wear lenses.
With time things did get better as a result of a certain intimate relationship. It was a revelation because my partner accepted me unconditionally and truly appreciated everything that I was. It helped me appreciate myself, including the stuff that I tried to hide or simply did not perceive as beautiful. I was in this happy place where I embraced positivity in my life; I went out and socialized more, I wore whatever I felt like wearing and more importantly I actively banished dark thoughts from my mind.
However, depending on one person’s support and presence to battle a demon like low self-esteem is asking for trouble. The moment that person leaves or the nature of the relationship changes, you will feel like you’re back to square one of not looking good enough; of being less desirable or worthy. The same relationship, now a long-distance one, resurrected old wounds and anxieties. I went back to questioning my importance in someone’s life and again thinking that I wouldn’t be good enough for someone to sustain a long-distance relationship. Mind you, these were my own demons crawling back in to my mind when in reality the relationship was quite hunky-dory. That’s when I snapped, at myself, and decided to see a Counsellor.
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Counselling is something I should have sought a long time back; especially given that I have always upheld the importance of mental health and spoken against the taboo of seeking help for our psychological woes. Those sessions were revolutionary in their impact on me.
I spoke freely about my self-loathing, about how I felt like a lesser-being and about how insecurities had crept up in my intimate relationships because of this problem.
As part of the sessions, I realized that my parents (intentionally or otherwise) too had contributed to my self-esteem issues.
They would constantly badger me about my weight and how I was ‘letting’ myself go (whatever that means!). My Counsellor encouraged me to speak to my parents and also stand up for myself, given that I didn’t agree with them, and deep down I really loved how I looked; just need to believe it and act on it.
At an individual level I began to undo all the damage I had done to my psyche in the past. I wouldn’t hide behind certain clothes and I made a more conscious attempt to be a social person and surround myself with positive vibes (you don’t want negative people clouding your happy rainbow!). How to use usb on mac.
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It’s hard but the people closest to you may not necessarily know what’s best for you. You have to stand up for yourself.
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In the beginning of 2015, I took to wearing lipsticks regularly because I loved how I looked in them.
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They’ve played a large part in me reclaiming my lost self-esteem. Today I wear what I want to; my skin colour and my figure be damned! I haven’t yet reached the ideal state of being completely at peace with myself, but I know I’m getting there. https://slotsspinhipbonusbdvu.peatix.com. Soon.
Anam is currently on a sabbatical that let’s her do the things she loves the most- read, write and reflect. She wishes to make a difference through her written work and is constantly looking out for creative inspiration.